This Time Last Year: Honoring Georgia’s Olympic Legends Through Motion Graphics.
Exactly one year ago, in the heat of summer and the spirit of the Olympic Games, we at Multiplayer partnered with STY Foundation on a campaign that felt both historic and deeply personal. It wasn’t about selling a product or chasing trends. It was about remembering. About honoring. About telling the stories that shaped Georgian identity—through the victories of our Olympic champions.
The project, titled “This Day in History”, was a series of motion graphic videos spotlighting iconic Georgian athletes who competed under very different flags, in very different times—but who shared one thing in common: their legacy still inspires us today.
A Campaign With a Soul
The brief was simple in words, but ambitious in heart: to revive the stories of Georgian Olympic heroes from the 20th century, and share them with a new generation. It wasn’t just about sports—it was about memory, emotion, and the complex layers of Georgian history.
With STY Foundation—a nonprofit focused on youth and sports development—we set out to create short, visually engaging videos that didn’t just recount facts, but told real human stories. Stories with humor, loss, struggle, and national pride.
Lifting the Flag Before It Existed: Davit Khakhaleishvili
One of the most moving stories was that of Davit Khakhaleishvili, the judo champion who won Olympic gold in 1992. At the time, Georgia’s Olympic committee had not yet been formally established, so Davit had to compete under a neutral flag. Yet when he stepped onto the podium, he became a symbol of something much bigger—the first Olympic gold associated with independent Georgia. In a moment filled with raw emotion, Davit carried more than a medal; he carried the dreams of a newly sovereign nation.
The Quiet Heroism of Nugzar Asatiani
In another episode, we traveled back to Tokyo, 1964, where Georgian fencer Nugzar Asatiani helped lead the Soviet fencing team to victory. It was a time when Georgian athletes competed not under the tricolor, but under the hammer and sickle. The video captured not just his athletic precision, but also his relentless discipline, his quiet focus, and the dramatic weight of his contribution. It wasn’t just a tale of sport—it was a glimpse into the dual identities many Georgian athletes had to navigate during the Soviet era.
Mzia Jugheli: Gold Through the Shadows
The story of Mzia Jugheli—Georgia’s first Olympic champion—was perhaps the most emotional of all. She won her gold medal in Helsinki, 1952, again representing the Soviet Union. But beneath the surface of her athletic success was a difficult personal history: repression, silence, and the scars of a turbulent regime. The video brought her full story to light, showing how she rose above personal and political obstacles to become a symbol of resilience.
Keto Losaberidze and the Turkey Feathers
Not every story was heavy. One of the campaign’s most beloved videos featured Keto Losaberidze, Georgia’s and the Soviet Union’s only Olympic champion in archery. Her story had a unique charm—complete with a legendary anecdote about “borrowing” turkey feathers to fix her arrows. That detail alone captured hearts and made the video go viral. Keto’s precision with the bow was only rivaled by the sharp wit of the storytelling around her.
Stories That Traveled Far
The videos quickly found their audience. Shared across STY Foundation’s social media platforms, they drew thousands of views and dozens of heartfelt comments. Viewers celebrated these athletes, many for the first time. Some remembered seeing the events live; others were hearing these names for the first time. From Davit’s emotional podium moment, to Keto’s unexpected feather trick, the stories struck a chord.
Each video became more than a clip—it became a window into Georgian history. A history made not just of struggle, but of extraordinary personal victories.
One Year Later
Looking back, “This Day in History” still feels like one of the most meaningful projects we’ve worked on. It reminded us why we do what we do: to tell stories that matter. To give voice to moments that should never be forgotten. And to do it with heart, honesty, and creative energy.
As Georgia continues to make new Olympic memories, we’re proud to have helped preserve some of the old ones. And we’re thankful to STY Foundation for trusting us with that responsibility.
Because sometimes, the best campaigns aren’t about going viral. They’re about remembering where we come from—and who carried us here.