Every logo starts with a question — “Who are we?”
At Multiplayer, this question becomes the seed from which a brand identity grows. Behind every clean, confident mark you see on a website or social media page, there’s a journey that lasts weeks — sometimes months — of strategy, sketches, feedback, and refinement.
Let’s walk through that journey — the full story of how a logo is crafted from a blank page to the final presentation.
Week 1: Discovery — Understanding the Brand Behind the Logo
Every project begins with discovery. In the first week, our team meets with the client to learn everything about their business — the mission, tone, audience, and competition.
We call this stage Brand Discovery, and it’s where strategy meets storytelling.
We ask questions like:
- What emotions should your brand evoke?
- How should it appear on social media?
- What words describe your ideal customer?
By the end of this week, we prepare a brief — a clear document that defines the direction of the upcoming logo creation. This brief becomes our compass throughout the design process.
At Multiplayer, we believe a logo is not drawn — it’s discovered through insight.
Week 2: Concept Sketching — The Creative Storm
Now comes the fun part — the sketching stage.
Our design team dives into notebooks, moodboards, and digital canvases.
By the end of the week, we narrow it down to three core concepts that visually capture the brand’s essence.
These first sketches are raw but powerful — the visual identity taking its first breath.
Week 3: Refinement — Turning Ideas into Identity
Once the client selects their favorite direction, we move into refinement.
This is where every pixel counts — proportions, alignment, spacing, typography.
We experiment with color palettes, test scalability, and design variations (vertical, horizontal, icon-only).
The process takes around 7–10 days, during which our team presents two refined logo options to the client.
Feedback flows both ways — through shared visuals, comments, and meetings. Each revision gets us closer to the final form — a mark that feels inevitable, as if it always existed.
This is when branding truly begins — transforming sketches into a consistent visual identity.
Week 4: Brandbook — The Rules of Consistency
Logo is not the only component that determines visual identity of the company. When we create Logos, we mostly create a Brandbook – a clear visual guide that includes key visual elements of the brand.
Over the next 10–14 days, our designers document every usage detail:
- Color palette and typography
- Spacing rules
- Background variations
- Social media adaptations
- Business card and stationery mockups
- Brand tone and imagery guidelines
This stage turns the logo into a living system — not just a symbol but a toolkit for communication.
We then prepare a digital presentation for the client — a brand reveal deck — that showcases the logo in real contexts: profile pictures, story frames, posters, packaging, even mockups of social media posts.
Our clients love this moment — the first time they see their brand come alive across platforms.
Week 5: Presentation & Delivery — The Reveal
By now, the project has taken shape — from brand story to polished design.
We schedule a final presentation meeting, either online or in-person, where we unveil the completed logo and brandbook.
This is the moment when strategy meets emotion — the client sees their identity fully realized for the first time.
We walk them through:
- The logic behind every design decision
- How the visual identity connects to the brand values
- How it translates across digital and print media
After the reveal, the client receives all final files:
- Logo pack (All formats)
- Brandbook PDF
- Social media starter kit (profile & cover images, post templates)
In one handover, the brand becomes ready to exist — consistently and beautifully — across all platforms.
After Launch: The Logo in Action
The story doesn’t end at delivery. Once the logo enters the world, our social media and branding team helps the client bring it to life — through coordinated campaigns, content templates, and community presence.
A logo gains power only when people begin to recognize it — when it appears on every post, every touchpoint, every screen.
At Multiplayer, we ensure that this transition from “design file” to “living brand” happens smoothly and strategically.
From Ideas to Impact — Our Work in Action
As we already mentioned, creating a logo is not a one-day task — it’s a whole journey of discovery, design, and discipline. From the first briefing to the brandbook delivery, each step has purpose and a timeline:
- Week 1: Brand Discovery
- Week 2: Concept Sketching
- Week 3: Refinement
- Week 4: Brandbook Creation
- Week 5: Presentation & Delivery
Each stage is designed to move from understanding to execution — ensuring that every logo we create is more than an image; it’s an identity.
Every brand has its own rhythm, story, and heartbeat — and for us, each project is a new journey.
At Multiplayer, logo creation is not just about visuals; it’s about building an identity that breathes across every platform — from a business card to a story highlight.
Here are a few examples of how our process has turned ideas into living brands:
Rene | Branding & Social Media
With Rene, Italian restaurant with a warm, contemporary atmosphere, we developed a full visual identity — color system, photo-video direction, and social media guidelines — that reflect the restaurant’s mood and personality.
The goal was to make every online touchpoint feel like part of the same story: cozy, modern, and authentic. The result is a brand that feels both elegant and approachable, true to the dining experience it represents.
➡ View the project on Behance
7 Lakes – Branding
For 7 Lakes, a tranquil mountain resort surrounded by untouched nature, we built a brand identity that mirrors the environment — clean, calm, and timeless
The logo’s geometry and palette echo the reflection of water and mountain silhouettes, while the brandbook captures the region’s purity and balance.
The result is a brand that blends naturally with its setting, becoming a visual extension of the landscape itself.
➡ View the project on Behance
STY Foundation | Branding & Social Media
For STY Foundation, which connects sports, tourism, and youth initiatives, we built a vibrant and energetic visual identity.
The brandbook refelcts dynamic composition and symbolizes three major fields of the foundation, while the social media system reinforces the foundation’s youthful and forward-thinking spirit.
Across every medium, the identity motivates action — inspiring young people to explore, connect, and grow.
➡ View the project on Behance
Ready to create your own logo?
If you’re ready to create your logo, brandbook, or visual identity, or to refresh how your brand appears on social media — make sure you contact the best marketing agency in Georgia.